American Express is the Founding Sponsor of the Tribeca Film Festival. Part of a multi-year relationship, the Festival offers a series of events–large and small that American Express sponsors to draw people to New York City and promote a sense of excitement in the lower Manhattan neighborhood. Unlike other festivals, which are typically for those in the industry, Tribeca tries to be inclusive. The Festival is for everyone. Events such as a family street fair and a drive-in movie to major premieres shown in a local high school, it’s not only a celebration of film but of our love for everything that has to do with the movies.

Art Direction ACD/Design/Concept Ideation/Copywriting

Everyone knows that American Express offers a card. But what is not well known is that they also offer a wide range of services. This brand campaign was developed to promote the many benefits of having American Express as a financial partner. Whether you're working to put your kids through college, managing a small business or saving for retirement, American Express can help make it happen.
 

Art Direction ACD/Design/Concept Ideation

Historically, the American Express Corporate card was the card for business, large and small. Quite ironic given the fact that many small business owners had run away from big corporations to start their own businesses. But in the end the Corporate card stayed just that: a card. Meanwhile we knew that American Express had plenty to offer small business. For one, it is uniquely positioned to be more nimble and faster than banks in supplying a credit line, responding to the needs of this tough consumer group. When we were asked to pitch the Small Business services business, we started by not just looking at the card as a piece of plastic, but more at how we could position American Express as small businesses biggest partner.

Art Direction ACD/Design/Concept Ideation

Change takes courage and these GNC users have plenty of it. They're committed to being better, stronger, smarter. They look into the face of adversity every day and beat it. Working directly with my client GNC, Director Brent Harris and Skunk productions this Super Bowl spot and fully integrated campaign was created in a little more than a month's time.

Creative Direction/Art Direction/Design/Concept Ideation/Copywriting

How much do you need? How long will it last? When it comes to saving for retirement, many people are unclear about where they stand and what to do next. Charles Schwab can help you lay the groundwork for the retirement you envision—with practical, personal guidance, a wide range of online tools, and resources. And clear next steps.

Art Direction

SAP has well established itself as the operational software of choice for large, blue chip Fortune 500 companies. The challenge was to change the perception of CIO’s of small and mid-size companies to which SAP also offered affordable, modular solutions. This cross-channel campaign, featuring mid-market decision makers and actual customer testimonials online, ran in 15 countries worldwide.

Art Director ACD/Design/Concept Ideation

Whether it was a DTC campaign recreating Dan Reeves’ moving real-life story of having a heart attack six weeks prior to playing in the Super Bowl and recovering to coach his team with the help of Zocor; or HCP work for leading brands; I have a healthy range of Healthcare experience.

Zocor: Art Direction ACD/Design
Concept Ideation/Copywriting
Astra Zeneca, Gout Awareness:
Art Direction ACD/Design
Auromedics: Art Direction ACD
Design/Rendering
Potiga: Art Direction/Design
Hepatitis C Awareness: Art Direction ACD
Design/Concept Ideation/Copywriting
Sofosbuvir Hepatitus C: Art Direction ACD
Design/Concept Ideation
Selzentry HIV: Art Direction ACD
Design/Concept Ideation
Nova Nordisk Hemophilia: Art Direction ACD
Design/Concept Ideation
Xiaflex: Art Direction CD/Design

One of the first campaigns to develop online-only branded content.
As the ACD/Art Director I had the opportunity to work with Jerry and DC comics and created the viral drive to web materials—the site's only means of generating awareness. Americanexpress.com/jerry gained 4 million views in it's first 3 weeks. 
 

Art Direction ACD/Design/Concept Ideation

In order to command the value of one’s Al-Mamata, colleges today need to be just as much a brand as Coca Cola. And considering the investment in a college degree, it is without question one of the most significant brand choices an individual will ever make. Today, student recruitment, attendance and allegiance require that universities differentiate themselves carefully, meaningfully and distinctively. 

Polytechnic Institute of New York had recently become a new affiliate of New York University— NYU-Poly.
A unified graphic approach to their communications was needed to convey brand leadership and enhance the strength of the institutions broad range of academic focus.

St. John’s University is the largest Catholic University in the United States. Messaging was designed to convey St. John’s unique approach to academics and learning. Based on the school’s rich history and Vincentian philosophy of learning through service, while also communicating the excitement and opportunities that come from being a part of a contemporary global university.

Creative Direction/Art Direction/Design/Copywriting

The Jaguar story started in 1922 when 21-year-old Billy Lyons formed a company in partnership with a neighbor to produce motorcycle sidecars in Blackpool where they lived. From the very start, Lyons knew the importance of style. Until then they had been rather ugly appendages but the Swallow sidecars, as they were known, were very striking and attracted a lot of interest and healthy sales. Lyons then turned his attention to cars, offering stylish bodies on popular chassis. Again the style caught the eye, and they proved very popular. In 1935 the name Jaguar was adopted, the first real sports car.
 

Art Direction ACD/Design/Concept Ideation/Copywriting

Linked by geography and climate, yet shaped by varying cultural influences, the adjoining provinces of Trentino and Alto Adige are often referred to as "the fraternal twins of Italy." Together they form the northern most region of the country. The region spans a long, narrow valley, extending south from Italy's Alpine border and flanked to the east by the magnificent Dolomite Alps. It is these Dolomite Alps that define the landscape and the character of Pinot Grigio and Pinot Noir wines.
Italian by Nature.

Art Direction ACD/Design/Concept Ideation

Atlantis is a premium resort on Paradise Island in the Bahamas. However its mythical and eclectic brand personality was not reassuring prospective guests that it was in fact a contemporary upscale destination. A unified graphic language was developed and applied to all of the resort’s marketing and on-site communications in order to convey
a consistent brand message of luxury
at every touch point throughout the guest’s experience.
 

Art Direction ACD/Design